{"title":"The Three Steps","description":"\u003cp\u003eEach step does one job. Together they cover the wash, the scalp and the lengths.\u003c\/p\u003e","products":[{"product_id":"step-one-thickening-shampoo","title":"Step One — Thickening Shampoo","description":"\u003cp\u003e\u003cstrong\u003e250ml · 8.4 fl oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe first step of the 90-Day Protocol. A sulphate-free cleanser that removes build-up at the scalp without stripping the lengths, then builds body at the root as it dries.\u003c\/p\u003e\n\u003cp\u003eMenopausal hair is finer, not weaker. Heavy conditioning agents flatten it. This doesn't.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMassage into a wet scalp for thirty seconds. Rinse. Follow with Step Two on the part line while hair is still damp.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThickens the appearance of each strand\u003c\/li\u003e\n\u003cli\u003eAdds fullness at the root\u003c\/li\u003e\n\u003cli\u003eSupports scalp health\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and added fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePart of the three-step protocol. Most effective used with Steps Two and Three across ninety days.\u003c\/em\u003e\u003c\/p\u003e","brand":"Bellamy","offers":[{"title":"Default Title","offer_id":49318665486571,"sku":"BEL-S1-SHAMPOO-250","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/5203\/9147\/files\/hf_20260830_064614_213c264b-ffb3-4b8f-882b-bbad18a0425e.png?v=1788120853"},{"product_id":"step-two-scalp-serum","title":"Step Two — Scalp Serum","description":"\u003cp\u003e\u003cstrong\u003e50ml · 1.7 fl oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe actives. This is the step that does the work, and the reason the protocol takes ninety days rather than two weeks.\u003c\/p\u003e\n\u003cp\u003eApplied directly to the part line, it targets the scalp environment where the follicle sits — the place hormonal change is actually felt.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003ePart damp or dry hair. Apply four to six drops along the part line and either side. Massage in with fingertips for thirty seconds. Nightly. Do not rinse.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupports scalp health at the follicle\u003c\/li\u003e\n\u003cli\u003eReduces the appearance of fall-out\u003c\/li\u003e\n\u003cli\u003eImproves density in appearance over the full cycle\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and added fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eExpect nothing visible at day 30.\u003c\/strong\u003e That is exactly on schedule — the shedding phase settles first, and a new strand needs time to grow.\u003c\/p\u003e","brand":"Bellamy","offers":[{"title":"Default Title","offer_id":49318667518187,"sku":"BEL-S2-SERUM-50","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/5203\/9147\/files\/hf_20260830_065328_ba4f6f40-288c-434d-a50c-11cf7fc2432a.png?v=1788120886"},{"product_id":"step-three-restorative-mask","title":"Step Three — Restorative Mask","description":"\u003cp\u003e\u003cstrong\u003e200ml · 6.8 fl oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe weekly step. Finer hair breaks more easily along the mid-length, and breakage reads as thinning even when the follicle is doing its job.\u003c\/p\u003e\n\u003cp\u003eThis addresses the half of the problem that isn't hormonal.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eOnce a week, after Step One. Apply from mid-length to ends — avoid the scalp, which Step Two is already treating. Leave five minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReduces breakage along the mid-length\u003c\/li\u003e\n\u003cli\u003eImproves slip and manageability without weighing hair down\u003c\/li\u003e\n\u003cli\u003eRestores softness to hair that has become coarse or wiry\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and added fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eWeekly is enough. More often will flatten the volume Step One builds.\u003c\/em\u003e\u003c\/p\u003e","brand":"Bellamy","offers":[{"title":"Default Title","offer_id":49318668697835,"sku":"BEL-S3-MASK-200","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/5203\/9147\/files\/hf_20260830_065332_a5f0f718-9161-472e-9d41-14e87d196f30.png?v=1788120915"}],"url":"https:\/\/bellamyhair.com\/collections\/the-three-steps.oembed","provider":"Bellamy Hair","version":"1.0","type":"link"}