{"product_id":"step-one-thickening-shampoo","title":"Step One — Thickening Shampoo","description":"\u003cp\u003e\u003cstrong\u003e250ml · 8.4 fl oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe first step of the 90-Day Protocol. A sulphate-free cleanser that removes build-up at the scalp without stripping the lengths, then builds body at the root as it dries.\u003c\/p\u003e\n\u003cp\u003eMenopausal hair is finer, not weaker. Heavy conditioning agents flatten it. This doesn't.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMassage into a wet scalp for thirty seconds. Rinse. Follow with Step Two on the part line while hair is still damp.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThickens the appearance of each strand\u003c\/li\u003e\n\u003cli\u003eAdds fullness at the root\u003c\/li\u003e\n\u003cli\u003eSupports scalp health\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and added fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePart of the three-step protocol. Most effective used with Steps Two and Three across ninety days.\u003c\/em\u003e\u003c\/p\u003e","brand":"Bellamy","offers":[{"title":"Default Title","offer_id":49318665486571,"sku":"BEL-S1-SHAMPOO-250","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/5203\/9147\/files\/hf_20260830_064614_213c264b-ffb3-4b8f-882b-bbad18a0425e.png?v=1788120853","url":"https:\/\/bellamyhair.com\/products\/step-one-thickening-shampoo","provider":"Bellamy Hair","version":"1.0","type":"link"}