{"product_id":"step-two-scalp-serum","title":"Step Two — Scalp Serum","description":"\u003cp\u003e\u003cstrong\u003e50ml · 1.7 fl oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe actives. This is the step that does the work, and the reason the protocol takes ninety days rather than two weeks.\u003c\/p\u003e\n\u003cp\u003eApplied directly to the part line, it targets the scalp environment where the follicle sits — the place hormonal change is actually felt.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003ePart damp or dry hair. Apply four to six drops along the part line and either side. Massage in with fingertips for thirty seconds. Nightly. Do not rinse.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupports scalp health at the follicle\u003c\/li\u003e\n\u003cli\u003eReduces the appearance of fall-out\u003c\/li\u003e\n\u003cli\u003eImproves density in appearance over the full cycle\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and added fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eExpect nothing visible at day 30.\u003c\/strong\u003e That is exactly on schedule — the shedding phase settles first, and a new strand needs time to grow.\u003c\/p\u003e","brand":"Bellamy","offers":[{"title":"Default Title","offer_id":49318667518187,"sku":"BEL-S2-SERUM-50","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/5203\/9147\/files\/hf_20260830_065328_ba4f6f40-288c-434d-a50c-11cf7fc2432a.png?v=1788120886","url":"https:\/\/bellamyhair.com\/products\/step-two-scalp-serum","provider":"Bellamy Hair","version":"1.0","type":"link"}