{"product_id":"the-90-day-protocol","title":"The 90-Day Protocol","description":"\u003cp\u003e\u003cstrong\u003eThree steps. Ninety days. An honest timeline.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOestrogen decline shortens the anagen phase — the growing stage of your hair cycle. Follicles spend less time producing and more time resting, so strands come in finer and shed sooner. The follicle isn't dead. It's under-instructed.\u003c\/p\u003e\n\u003cp\u003eThat distinction is why this takes ninety days, and why we tell you before you buy rather than after you complain.\u003c\/p\u003e\n\u003ch3\u003eWhat arrives\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep One — Thickening Shampoo\u003c\/strong\u003e · 250ml. Cleanses without stripping; builds body at the root.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep Two — Scalp Serum\u003c\/strong\u003e · 50ml. The actives. Applied to the part line, nightly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep Three — Restorative Mask\u003c\/strong\u003e · 200ml. Weekly. Reduces breakage along the mid-length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat actually happens, and when\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDay 30\u003c\/strong\u003e — Nothing visible yet. This is exactly on schedule. Most women quit here.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDay 60\u003c\/strong\u003e — Less shedding in the shower. The cycle is settling first.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDay 90\u003c\/strong\u003e — Visible fullness at the part line, because a new strand has had time to actually grow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat we will not tell you\u003c\/h3\u003e\n\u003cp\u003eWe won't say this regrows hair. It doesn't, and anyone promising that is selling you something they can't deliver. What it does is thicken, add fullness, reduce fall-out and improve scalp health — claims we can stand behind.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you want results faster than ninety days, we're not the right product.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eHow you are charged\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis is a one-time purchase.\u003c\/strong\u003e Your full supply ships in a single delivery. There is no recurring charge, no subscription, and nothing to cancel.\u003c\/p\u003e\n\u003cp\u003eBuying a longer supply lowers the cost per month: three months works out to $132 a month, six months to $124. Both are charged once, up front.\u003c\/p\u003e","brand":"Bellamy","offers":[{"title":"1-month supply","offer_id":49318660669675,"sku":"BEL-PROTOCOL-1M","price":147.0,"currency_code":"USD","in_stock":true},{"title":"3-month supply","offer_id":49318660702443,"sku":"BEL-PROTOCOL-3M","price":397.0,"currency_code":"USD","in_stock":true},{"title":"6-month supply","offer_id":49318660735211,"sku":"BEL-PROTOCOL-6M","price":747.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/5203\/9147\/files\/hf_20260830_065124_e62ce10d-79d6-4489-8a87-f5113b4da90b.png?v=1788120779","url":"https:\/\/bellamyhair.com\/products\/the-90-day-protocol","provider":"Bellamy Hair","version":"1.0","type":"link"}