The protocol

Step One — Thickening Shampoo

Three steps, ninety days, and an honest timeline for what happens in between.

$34.00

Ninety-day guarantee. If nothing changes, we refund it.

  • Fragrance-free
  • No minoxidil, no drug claims
  • Packed and dispatched in 1-2 business days
  • Free returns on unopened product

250ml · 8.4 fl oz

The first step of the 90-Day Protocol. A sulphate-free cleanser that removes build-up at the scalp without stripping the lengths, then builds body at the root as it dries.

Menopausal hair is finer, not weaker. Heavy conditioning agents flatten it. This doesn't.

How to use

Massage into a wet scalp for thirty seconds. Rinse. Follow with Step Two on the part line while hair is still damp.

What it does

  • Thickens the appearance of each strand
  • Adds fullness at the root
  • Supports scalp health
  • Free from sulphates, silicones and added fragrance

Part of the three-step protocol. Most effective used with Steps Two and Three across ninety days.

formulated for menopausal hairfragrance-freeno minoxidildermatologist-tested90-day protocolmade in small batches

How you use it

Three steps, ninety days

Cleanse

Step one

Cleanse

A gentle, fragrance-free wash that clears buildup without stripping the scalp. Three times a week.

Treat

Step two

Treat

A lightweight serum worked along the parting while the scalp is warm. Every evening.

Restore

Step three

Restore

A rich mask through the mid-lengths where breakage shows first. Once a week.

Formulated for the hair you have now

The mechanism

Why hair changes, and what a cosmetic can honestly do about it

Most brands in this category will not name the mechanism on their homepage. We would rather you understood it before you spent anything.

The change

Oestrogen and progesterone fall. Hair spends less time in its growing phase and more time resting, so strands come in finer and shed sooner.

What we target

The scalp environment, breakage along the lengths, and the appearance of density. Those are cosmetic outcomes and they are real.

What we will not claim

This is a cosmetic protocol, not a drug. It does not regrow hair. Minoxidil is the only ingredient approved over the counter for that, and it is a conversation for your doctor.

How you will know

Photograph your parting in the same light on day one, day forty-five and day ninety. Judge it on that, not on how a wash felt.

What is in it

Naturally powerful ingredients

All ingredients
Rosemary leaf

Rosemary leaf

Long used to support a healthy scalp environment and soothe irritation.

Caffeine

Caffeine

Stimulates circulation at the surface of the scalp during massage.

Niacinamide

Niacinamide

Supports the skin barrier where hair sits, helping reduce flaking.

Peptide blend

Peptide blend

Conditions the shaft so hair holds body between washes.

Panthenol

Panthenol

Draws in moisture and improves the appearance of density.

Squalane

Squalane

A lightweight lipid that softens without weighing fine hair down.

Zinc PCA

Zinc PCA

Helps regulate oil on a scalp that has changed with hormones.

Hyaluronic acid

Hyaluronic acid

Holds water at the scalp, which gets drier through menopause.

Bamboo silica

Bamboo silica

Adds slip and reduces the breakage that reads as thinning.

Vitamin E

Vitamin E

An antioxidant that protects lengths from daily oxidative stress.

The guarantee

Ninety days. If nothing changes, you get your money back.

How it works
90
day window
3
steps
0
fragrance