Step one
Cleanse
A gentle, fragrance-free wash that clears buildup without stripping the scalp. Three times a week.
The protocol
Three steps, ninety days, and an honest timeline for what happens in between.
Ninety-day guarantee. If nothing changes, we refund it.
Three steps. Ninety days. An honest timeline.
Oestrogen decline shortens the anagen phase — the growing stage of your hair cycle. Follicles spend less time producing and more time resting, so strands come in finer and shed sooner. The follicle isn't dead. It's under-instructed.
That distinction is why this takes ninety days, and why we tell you before you buy rather than after you complain.
We won't say this regrows hair. It doesn't, and anyone promising that is selling you something they can't deliver. What it does is thicken, add fullness, reduce fall-out and improve scalp health — claims we can stand behind.
If you want results faster than ninety days, we're not the right product.
This is a one-time purchase. Your full supply ships in a single delivery. There is no recurring charge, no subscription, and nothing to cancel.
Buying a longer supply lowers the cost per month: three months works out to $132 a month, six months to $124. Both are charged once, up front.
How you use it
Step one
A gentle, fragrance-free wash that clears buildup without stripping the scalp. Three times a week.
Step two
A lightweight serum worked along the parting while the scalp is warm. Every evening.
Step three
A rich mask through the mid-lengths where breakage shows first. Once a week.
Formulated for the hair you have now
The mechanism
Most brands in this category will not name the mechanism on their homepage. We would rather you understood it before you spent anything.
Oestrogen and progesterone fall. Hair spends less time in its growing phase and more time resting, so strands come in finer and shed sooner.
The scalp environment, breakage along the lengths, and the appearance of density. Those are cosmetic outcomes and they are real.
This is a cosmetic protocol, not a drug. It does not regrow hair. Minoxidil is the only ingredient approved over the counter for that, and it is a conversation for your doctor.
Photograph your parting in the same light on day one, day forty-five and day ninety. Judge it on that, not on how a wash felt.
What is in it
Rosemary leaf
Long used to support a healthy scalp environment and soothe irritation.
Caffeine
Stimulates circulation at the surface of the scalp during massage.
Niacinamide
Supports the skin barrier where hair sits, helping reduce flaking.
Peptide blend
Conditions the shaft so hair holds body between washes.
Panthenol
Draws in moisture and improves the appearance of density.
Squalane
A lightweight lipid that softens without weighing fine hair down.
Zinc PCA
Helps regulate oil on a scalp that has changed with hormones.
Hyaluronic acid
Holds water at the scalp, which gets drier through menopause.
Bamboo silica
Adds slip and reduces the breakage that reads as thinning.
Vitamin E
An antioxidant that protects lengths from daily oxidative stress.