Step one
Cleanse
A gentle, fragrance-free wash that clears buildup without stripping the scalp. Three times a week.
The protocol
Three steps, ninety days, and an honest timeline for what happens in between.
Ninety-day guarantee. If nothing changes, we refund it.
200ml · 6.8 fl oz
The weekly step. Finer hair breaks more easily along the mid-length, and breakage reads as thinning even when the follicle is doing its job.
This addresses the half of the problem that isn't hormonal.
Once a week, after Step One. Apply from mid-length to ends — avoid the scalp, which Step Two is already treating. Leave five minutes. Rinse thoroughly.
Weekly is enough. More often will flatten the volume Step One builds.
How you use it
Step one
A gentle, fragrance-free wash that clears buildup without stripping the scalp. Three times a week.
Step two
A lightweight serum worked along the parting while the scalp is warm. Every evening.
Step three
A rich mask through the mid-lengths where breakage shows first. Once a week.
Formulated for the hair you have now
The mechanism
Most brands in this category will not name the mechanism on their homepage. We would rather you understood it before you spent anything.
Oestrogen and progesterone fall. Hair spends less time in its growing phase and more time resting, so strands come in finer and shed sooner.
The scalp environment, breakage along the lengths, and the appearance of density. Those are cosmetic outcomes and they are real.
This is a cosmetic protocol, not a drug. It does not regrow hair. Minoxidil is the only ingredient approved over the counter for that, and it is a conversation for your doctor.
Photograph your parting in the same light on day one, day forty-five and day ninety. Judge it on that, not on how a wash felt.
What is in it
Rosemary leaf
Long used to support a healthy scalp environment and soothe irritation.
Caffeine
Stimulates circulation at the surface of the scalp during massage.
Niacinamide
Supports the skin barrier where hair sits, helping reduce flaking.
Peptide blend
Conditions the shaft so hair holds body between washes.
Panthenol
Draws in moisture and improves the appearance of density.
Squalane
A lightweight lipid that softens without weighing fine hair down.
Zinc PCA
Helps regulate oil on a scalp that has changed with hormones.
Hyaluronic acid
Holds water at the scalp, which gets drier through menopause.
Bamboo silica
Adds slip and reduces the breakage that reads as thinning.
Vitamin E
An antioxidant that protects lengths from daily oxidative stress.